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Service Provider Wi-Fi (Wi-Fi Service Management Platform(SMP))
 
Overview
 
Key Features
 
Business Models
 
Monetization Framework
Introduction
Smart Connectivity
Location-Based Services
Subscriber Analytics
Revenue Generator
Elitecore Wi-Fi Monetization Framework - Introduction  

In the pursuit of leveraging the existing network performance along with enhanced revenue inflow, operators are now adopting Wi-Fi as the potential strategy and some of the operators have already joined the Wi-Fi regime to make it as an integral part of their next generation Heterogeneous networks.


Operators have recognized Wi-Fi as a source that can offer much beyond traditional networks can in terms of experience, reach, ease of availability and varied service offerings and accepting in their network topology. But simply laying down the Wi-Fi infrastructure will not suffice the cause of operators in terms of earning revenue and alleviating CAPEX and OPEX cost.


To overcome this, operators should opt for a comprehensive solution with enhanced features enabling them to monetize from their Wi-Fi offerings and let them deliver differential & innovative services over Wi-Fi ecosystem over and above the varied business models to hasten value and rapidly change their monetizing landscape.


Also the escalating use of smart devices is making Wi-Fi as a preferred means of network access. The soaring user mobility is a kick start for operators to find a solution which helps them ways to intimate user to latch onto Wi-Fi, seamlessly connect to Wi-Fi, identify the user’s current location with dwell time, capture contextual information, analyze the trends, launch monetizing plans based on advertising, device, subscriber profile, location, partners and roaming business etc. and deliver the same to end user.


Figure: Elitecore Wi-Fi Monetization Framework
(Click on the image to know more)


Accessible as a part of standard Wi-Fi Service Management Platform (SMP), Elitecore Wi-Fi monetization Framework is the valuable business enabler and perfect fit for operators which help them improve quality of service, data usage and customer acquisition, provide subscriber intelligence to launch premium services, optimize location results in Wi-Fi networks and support personalized use cases leading to revenue growth in Wi-Fi business for telecom operators.


Benefits

Leverage existing Wi-Fi infrastructure by rolling out additional services through Wi-Fi monetization framework and hence generate revenue opportunities and reduce churn

Converged pre-integrated platform to offer multiple cost effective techniques for Seamless and secure on board to Wi-Fi

Support several methodologies to support location identification and hence deliver better, richer and dynamic content in real time

Help creating customer pull and visibility by enabling them with dynamic and instantaneous location specific information and access to relevant promotional offers, venue specific Ad insertion, etc.

Enables faster engagement with user by two way communication through Easy connect Mobile App

Enrich customer experience with enhanced satisfaction and loyalty by offering personalized and customized services as per user needs and preferences

Location based services enables operators with accurate location identification with positioning (more precise then GPS) and target users to a much smaller areas down to units of meters by better understanding their target market

Help to identify the historical trends and usage patterns with operational effectiveness through Subscriber analytics and accordingly launch new monetizing plans and improve business efficiency

Generate new revenue streams by partnerships with location specific partners and creating brand affinity through promotions for on premise customer visibility

 
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