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Over-The-Top (OTT) Monetization

OTT Players such have evolved to address the growing communications needs of both consumer and enterprise users. Whether OTT players pose a threat or an opportunity to Telecom operators, are now impossible for them to ignore. In spite of heavy investment in network infrastructure and other support services; operators are not able to leverage their existing network. On the other hand OTT players are leveraging on operators' networks for providing content and services to the end-users and creating all kinds of problems for CSPs who are facing decline in their Voice Revenues, SMS Traffic Revenues and ARPU.

There are certain important assets owned by both OTT vendors and CSPs. For example, Information on complete customer profiles with billing history, control over bandwidth & QoS, effective brokering and value added retail are some of the important assets that are very much important for an OTT vendor to succeed. On the other hand Large Subscriber Base, Rich Content and Innovative Offerings are some of the important assets possessed by OTT vendors.

Both the parties can collaborate counting on these complementary strengths of one another and form a longstanding & successful partnership.

Elitecore OTT Monetization Solution is a Carrier- grade platform that supports diverse partnerships model with various OTT partners like Ecosystem Players, VoIP and Messaging Players, Content Streaming Players, Contextual Players. The platform supports multi-party partnerships. In-built multi currency support eases out the discrepancies of financial agreements between the parties. Integral customizable business critical reports and MIS reports help the operator and the OTT partner in revenue analysis. It also supports rule based charging and partner invoicing. It consists of integrated stack of Crestel Partner Management Module, Product Catalogue, Wholesale Rating & Charging, Integrated flexible billing engine, Business Reports Module & NetVertex PCRF.

Over-The-Top (OTT) Monetization Solution Architecture
(Figure: Over-The-Top (OTT) Monetization Solution Architecture)
  • Single platform supporting diverse partnership models for various OTT partners including platform partners, content partners, banks etc.
  • Advance partner settlement including Revenue Sharing Model based on Flat rate, Slab based or progressive rating
  • Usage Analytics - Provides subscriber based usage pattern, helps target subscriber information
  • Customized Business Critical reports & MIS reports for revenue analysis
  • Multi-partner and Multi-currency support
  • Feature rich rule base charging, and partner invoicing
  • Multiparty settlement with more than one partner
  • Re-processing and Re-rating support
OTT Partner Benefits
  • Eliminate Interoperability Issues of various device, Operating Systems, Features, Phones etc that were resulting in fragmented communication
  • OTT Vendors can reduce the challenges of operator dependency for optimum QoS/Bandwidth for OTT users by partnering with Operators.
  • Additional Revenue Streams by capturing the already existing subscriber base of operator.
  • Flexible Business Models and Agreements with various partnership models supported by Elitecore solution.
  • Online Revenue Realization through Partner
  • They can self manage their own accounts on via web self care portals.

Operator Benefits

  • New Revenue Streams with additional subscriber base of OTT vendors
  • Checks Revenue Leakage due to lesser use of traditional voice and SMS services.
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