With the communication becoming an integral part of day to day lives and with the easy availability and extensive usage of wide range of devices like iPod, iPad, blackberry, iPhone and other smart devices, it has become very important for operators to manage the data traffic initiating from these devices and optimize the network.
NetVertex PCRF offers Device specific plans by which operators can grab the opportunity and roll out device based plans as each device has different bandwidth requirements. Device management feature does IMEI/IMEISV based device identification. IMEI /IMEISV and other information available from it like TAC, Brand, Model, Hardware Type, Operating System and Year of Release is maintained in database and is cached at time of server up. On identification of any change of device by subscribers, notifications are provided for plan up gradation or to subscribe for new device plan.
Incremental Optimization Opportunities
Several network agnostic policies can be made and time based plans can be rolled out to serve the revenue generating opportunities for operators and optimize network. Few examples:
|Device Based Plans||Differential plans for i-Phone based applications like face time, app store access
Different bandwidth for BBM services
|Device Agnostic Plans||Device Brand Based policies
Device OS wise policies
Device Model wise policies
|Intelligent upgrade of plan
as per device suitability
|Change of QoS as per device for the same user
e.g. Movie on IPTV – 1 mbps
Movie on i-PAD – 2mbps
|Video optimization||Differential policies based on device model, screen size, video content, video codecs, network support etc.|
Netvertex Value Proposition