The next-gen platform automates business and operational processes, digitizes telco products and services, enables paperless customer acquisition and creates monetization opportunities from data-driven insights, ensuring superior customer experience. By decoupling system of engagement from system of records and integrating system of intelligence it creates a future ready platform, while ensuring process agility, subscriber scalability and reduced operations costs and costs of ownership.
System of Record being the backbone of the platform, it offers interface that automates and simplifies key processes by rationalizing different components within Sterlite’s O/BSS Platform. The platform is based on key principles such as DevOPS based continuous delivery for faster time-to-market, Supports REST & Open API that ensures seamless integration with existing and future technologies, is hyper scalable to address 100Mn+ subscribers on a single platform, offers open source container (Docker) NFV adoption that will eliminate cost of OS & Hypervisor and also offer Performance improvement in hardware consumption.
System of Engagement is all about giving consumers control on how they interact across customer touch points i.e. Mobile, IVR, Call Centre, Store, Chatbots, Social Media, OTT Apps etc. to offer unified user experience across all channels (Omni-channel) with Sterlite Digital Commerce & Customer Management Platform (DCCM). It helps operators to digitize their products and services through e-commerce portal, which is available 24*7*365 days. It also digitizes customer life cycle management from Customer Onboarding to Digital Care. It also Supports B2B commerce on the same platform by offering complete functionality such as digital partner enablement and partner management i.e. Pre-configured B2B channels with account pricing, procurement process, customized product catalogue, user roles, account management, volume purchasing, enterprise class reporting etc.
System of Intelligence delivers measurable and competitive differentiation based on advance analytics. Sterlite Digital Analytics platform helps operators to mine relevant information from various network elements in real-time to anticipate, influence, and optimize customer experience. The Real time Digital Analytics ensures network cost optimization and revenue augmentation by analyzing Tariff plan design & performance analytics, Cell-level traffic profile, Campaign performance Analytics, Competitor & Market analytics etc.